Introduction
Welcome to the latest edition of EXclusive News, brought to you by Brand Experiences. This month we share some of our fabulous services, talk Experts, bring news from the MAD World Summit and more. We’re EXcited to bring you this newsletter and if you find it useful, do share it with your networks.
Our Culture, Customer Experience, Employee Experience and Sustainability support offerings
We have a wide range of services that support the four things we care most about. Here’s three of them which you may wish to consider.
Employee Experience Strategy: Your people are your most valuable asset - as we often hear leaders say - and how you treat them can make or break a business. So don’t leave it to chance. We help clients develop a robust and ambitious EX Strategy that will ensure you stand out from the crowd and become a magnet to attract and retain the best talent in your industry. Find out more.
Moments that Matter: These are opportunities to surprise and delight an employee and make them feel all warm and gooey towards their employer. We can support you to plan your Moments that Matter across the Employee Lifecycle and assist in ensuring that these are as consistent as possible across the organisation. Effectively delivering these moments will boost engagement, brand loyalty and retention. Find out more.
Pillar-Based Marketing: This is a cutting-edge content strategy that revolves around creating comprehensive, central pieces of content (pillar pages) linked to related, more detailed content (cluster content). This interconnected structure not only improves your SEO performance but also provides your audience with a more integrated and informative experience, which will drive engagement, enhance SEO, and elevate your brand's online presence. Find out more.
You can view the whole range of our current services on our website.
Mojo motivator of the month – The Expert
There are nine recognised intrinsic motivators. This month we focus upon ‘The Expert’.
Experts are a valuable asset to the organisation, possessing superior knowledge and skills that set them apart from other employees. They excel at providing guidance and support to both customers and colleagues, and their expertise is highly sought after. The Expert enjoys sharing their mastery through seminars and training sessions, leaving participants with new insights and knowledge.
If you have employees for which the above resonates, then you may wish to consider the following motivation strategies on an individual, team or organisation-wide basis.
Individual (What they can proactively do)
- Create their own Personal Development Plan that enables them to structure and anticipate their learning
- Volunteer both to be mentored by someone who is a greater expert than themselves, and also to mentor others to enable their development
- Make sure, insist even, that their appraisal discussions not only include goal setting, but also training opportunities to help them achieve organisational and personal goals
- Ensure they get trained on having coaching skills – increasingly necessary in today’s workplace
Team (How the manager and colleagues can support)
- Ensure an excellent induction programme for new Expert team members - a good start is likely to keep the Expert hooked
- Flag up learning opportunities over the next year for the team and individuals within it - show them the overall development plan and what’s on it for them
- Use mentoring opportunities
- Invest in e-learning packages – technical, interpersonal and managerial – to enable staff to carry on learning 24/7
- Give members of the team the opportunity to attend courses during the day, particularly if working for a degree level type of qualification
- Ask Experts within the team to share their learning experience - ask them to cascade their learning, especially after external courses
Organisation (What high-level activities can support)
- Ensure Continuing Professional Development is core to all activities
- Make your staff induction process second to none
- Create an internal mentoring system
- Use appraisals to link new objectives with new development opportunities
- Shape the work environment to become a learning environment
If you’d like to understand more about intrinsic motivation, then view the mojo website or get in touch via: mojo@brandexperiences.com.
Helping Osprey Flight Solutions soar
It’s always gratifying to receive great feedback, and we’re delighted to have received some from a new mojo client, Osprey Flight Solutions. If you’d like to discuss how mojo can help to drive productivity, boost wellbeing and build resilience, do get in touch via: mojo@brandexperiences.com.
MAD World Summit
Our Chief Experience Officer, Mike Sharples and our Director of Employee Experience, Nicholas Wardle were exhibiting mojo at the MAD World Summit earlier this month. It was a great conference and highly recommended to anyone who wants to shift the conversation about mental health in the workplace up a gear; accelerating the shift from stigma to solutions. This fits in snugly with the mojo ethos of stop treating the symptoms, cure the causes.
EX industry useful reports – October 2024
Just in case you missed them, here’s a round-up of some recent reports we think you may find useful. This month we feature reports from Ipsos Karian & Box, primepay and Forbes.
You can stay up-to-date with all things EX by following Brand Experiences on LinkedIn or via our website. You can also follow mojo on LinkedIn or via the website.
