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How to tackle the digital adoption gap up-front

How to tackle the digital adoption gap up-front

Do you know who at your organisation is up for change and who you should have on your change projects?

Many organisations have a stack of digital tools, few of which have their full benefits realised. This is what’s called the digital adoption gap. The gap occurs for many reasons: poor communication, no embedding plan, a lack of senior leadership buy-in, lack of consultation with those affected, managers not cascading information, ineffective training, and many more besides.

Understand the change temperature at your organisation

How do you judge who is up for change? Who is most vocal about it? By someone’s age? By their job role? There is a better way to judge. Each mojo map will tell you how change friendly a person is, on a simple scale from 1-10. So, those with the higher scores are likely to make great Change Champions and you may wish to have a sprinkling of these on the project team.

Ignore those with a low score at your peril, though. You will also need some of these in the project team as they can provide great yang to the ying of those change advocates. They can also help you to craft the messaging to ensure the why is captured for the naysayers – if those resistant to change are on-board, the chances of success are higher.

You should have a mixture of people on the change project team – not just IT folk. A great way to ensure a mix is to select people with a variety of intrinsic motivations – which mojo will tell you. You’re likely to need:

  • an Expert or two to undertake the research
  • a Searcher or two to help to connect the project to the core purpose
  • a Director or two to keep the project on track and to influence others
  • a Creator or two to think outside of the box
  • a Friend or two to be empathetic to the end users’ needs,
  • a Defender or two to challenge the why of the project
  • a Star or two to shout about the project

Having a mixture of people with different intrinsic motivations and change friendliness will provide great diversity of thought to the project and will increase the chances of adoption, as they’re more likely to think more broadly about the project – not just the focus upon on-time and on-budget.