Insights / Articles 20/05/2023

My first mojo map

My first mojo map

Have you ever wondered how mojo works?

Hi, my name is Jenifer Odilon Höpfner, a business psychologist, EX lover, and the new Research and Insights Manager at Brand Experiences. Today is my first time taking a mojo map, and I would like to share my experience with you.

When I was writing my Degree thesis on Employee Experience, I was faced with the question of how to monetise it. That's when I discovered Mike Sharples and Nicholas Wardle's book, Monetising the Employee Experience, which showed me that if you focus on people, the numbers will come - and introduced me to mojo, a great EX tool designed to understand what motivates each employee and provide a process to improve motivation to hit the numbers faster. I was curious and intrigued about it and wanted to try it in practice.

The mojo map consists of a 5 to 10-minute self-assessment in which participants receive a score for each of what we call the nine motivators: Friend, Spirit, Seeker, Director, Expert, Creator, Builder, Defender, and Star (more about the nine motivators here). I was eager to start my journey and see what my biggest motivator would be.

My journey into the process of starting a map began when I logged on to the mojo map website and a friendly message welcomed me. I soon realised that everything was very intuitive and easy to use, allowing me to quickly find the information I needed to get started. A big pink-magenta button with the phrase "Take a new map" invited me to get started, and I began the journey by answering a two-part questionnaire.

The first part of the questionnaire had 36 pairs of statements, each with a slider. I could move the dot to the statement that best represented my way of acting or thinking. This was a great feature because answers are usually relative, and with the slider, I didn't have to choose only "yes" or "no" answers. To my surprise, and what I consider a big positive point, there was no timer of any kind to fill in the map, which made me feel more comfortable and relaxed to take it easy. At that moment, I remembered that this was not a test and that the most important thing was to be myself.

The first part of the questionnaire focused on who I am as an employee. As I neared the end of the first part, I was excited to continue and see what else the mojo map had to offer. At first glance, the first part seemed long, but I quickly completed it and moved on to the second part, which consisted of nine pairs of statements. Although it was shorter than the first, it was just as important because it helped to determine my level of satisfaction with the company I work for. I also used the slider to answer the questions. When I finished, the 'Submit' bar turned magenta pink and I could move on. Suddenly, a message appeared on the screen saying "Saving results, please wait...". (During the seconds I waited for the result, the tension grew and I asked myself: what will my result be? Will I be able to identify with it?)

Then, the result appeared! I was very happy with it! I saw my main motivator and identified with it. And what is very useful, is that the result also showed my three main motivators with the keywords corresponding to each of them. By clicking on the question mark icon next to these keywords, I found a super-detailed description of each motivator. It was amazing! And it didn't stop there; scrolling down, I discovered my propensity to take risks, my score compared to other motivators, and much more.

All in all, my first experience with taking a mojo map was excellent, and I firmly believe that it can help companies better understand their employees and give them a clearer idea of how to improve motivation. The process was simple, intuitive, and allowed me to do a self-assessment and discover what motivates me at work. Who wouldn’t want to do this?

So, this is my first mojo experience. Have you ever taken a map? How was your experience? What did you think? Tell me about it! You can write me at