Insights / News

EXclusive News – May 2023

EXclusive News – May 2023


Welcome to the latest edition of EXclusive News, produced by Brand Experiences. There’s lots of new this month: we announce a new addition to the team, introduce a new client from Kuwait, signpost to some new EX events, and more. We’re EXcited to bring you this newsletter and if you find it useful, do share it with your networks.

Jenifer Odilon Höpfner joins us as our new Research & Insights Manager

We’re delighted that Jenifer Odilon Höpfner has joined Brand Experiences in the newly created role, Research & Insights Manager. Jenifer, a business psychologist, has a deep-rooted passion for EX design that has taken her into a variety of sectors, including: theatre, social media, hospitality, events, and human resources. Jenifer will manage all aspects of EX research and insights and our mojo customers can expect to see some enhancements to the platform soon! You can learn more about Jenifer here.

Taking your first mojo map

If you're not yet a mojo customer with us and are wondering what it's like to take a mojo map, then Jenifer explains all in her first blog for Brand Experiences. Jenifer summarises the process as:  "… simple, intuitive, and allowed me to do a self-assessment and discover what motivates me at work. Who wouldn’t want to do this?" Learn more about the process here.

Supporting Al Mulla Group in enhancing their EX

Earlier this month, we were in Kuwait, working with our new client Al Mulla Group (AMG) exploring the challenges and opportunities of enhancing EX across the Group. AMG is one of the largest diversified privately held business groups headquartered in Kuwait, with over 15,000 employees, and exclusively representing over 200 world-class global brands. To kick-start our work, we undertook an EX Audit; which included 13 Focus Groups, 10 one-one interviews, a Pulse Survey and more. We look forward to continuing our work with AMG!

Using mojo to support the creation of Employee Archetypes

Where you have different types of employees that are likely to have a different experience, then it's important to understand their different needs, wants and pains. Our Employee Archetype template will help you to have a deeper understanding of behaviours, values, and motivations. Not only can it help you to create role specific Archetypes, by utilising mojo, you can also segment employees by their intrinsic motivations and/or risk profile. For example, for a project team you will want a mixture of intrinsic motivations - some with 'Expert' high to undertake the research, some with 'Creator' high to be cutting edge, some with 'Defender' high to query if something new really is required etc. You will also require some employees who are risk friendly and some who are risk averse to bring balance to innovations – and mojo will give you this information.

You can download our EXO Toolkit for free here and find out more about mojo here.

IABC UK & I Employee Experience Panel

Our Head of EX, Nicholas Wardle, and other expert speakers will share their tips, insights and unique perspectives on the EX landscape, the drivers to a strong EX, the role technology plays, aligning your strategy with organisational purpose and ways to measure and prove business impact. It’s on 08 June 08.00-10.00 (GMT), in Central London, and is free for IABC members and £25 for non-members. Click here for more information.

Introduction to Employee Experience Masterclass

Partnering with the Institute of Internal Communication (IoIC), Nicholas Wardle will explore EX; debunking myths and providing insight into the Employee Experience Opportunity, the impact of motivation on organisational success, investment priorities, the three 'Es' of productivity and much more! It’s on 07 July 14.00-16.00 (GMT), is online, and is £119 for IoIC members and £149 for non-members. Click here for more information.

EX industry useful reports – April 2023

Just in case you missed them, here’s a round-up of some recent reports we think you may find useful. This month we feature KPMG's The future of HR: From flux to flow, Voices from Kuwait, Josh Bersin's The Big Reset Playbook: Organizational Culture & Performance, Lens' Future of Work — Services and Solutions Archetype report and HqO's The State of Workplace Experience.

You can stay up-to-date with all things EX by following Brand Experiences on LinkedIn or via our website.